Cultural and Creative Industrial Park
Business of the cultural and creative industrial park of GDC has transformed from the earliest business model 1.0 which was dominated by landlord and real estate agent and model 2.0 which was regulated by government policy, into model 3.0 in which business clustered by the industry leader. Business has also evolved from “asset heavy model” to “asset light model”. Model 3.0 featured by so call “business ecological integration”, is further classified into two types:
IP + Cultural and Creative Park of Industry
Driven by IP and the cloud platform, this sub-segment gets involve in IP+movie, IP+egame, IP+education, IP+sports, IP+webcast businesses. It strives to build an urban cultural complex where people can experience the magical fusion of culture and technology. It also provides an incubator for startup business.
IP+ Cultural and Creative Park of Tourism
Under the support of government promotional policy, various venture funds and other resources, together with many years of experience of engaging in digital content and creative business, GDC will build Cultural and Creative Park of Tourism characteristic with regional culture features comprising of work space, entertaining space, sports space, leisure space and accommodation. Special animated effect cinema, immersive performance, sports center, themed restaurant and themed apartments are the key elements of the Park.
At present, GDC operates three Culture and Creative Industrial Park, they are ShenZhen GDC Building (Digital Media Industry Park), Guangzhou Pearl River Film Cultural Park and Foshan Digital Animation Industry Base. GDC will look for new opportunity and duplicate these successful business model in other places.
